Marketing

Drive By Advertising

One doesn’t have to drive far on America’s highways and byways before seeing them – Trucks, cars and vans that wouldn’t typically warrant a second glance, were it not for the eye-catching graphics wrapped around them. However, the costs of design and fabrication can quickly add up, so the question is, are vehicle wraps really worth the money?

The short answer: YES.

Vehicle wraps allow your business to:

  • Reach more eyes. The average American drives about 300 miles each 7 days and one vehicle wrap can generate between 30,000 and 70,000 impressions daily.

  • Increase brand recognition. Vehicle wraps boost brand recognition 15 times greater than that of conventional advertising methods.

  • Save money. To generate the same level of reach a $3,500 vehicle wrap can produce, a company would need to spend $130,000 in traditional advertising dollars. Not to mention, when properly taken care of, vehicle wraps can last you upwards of 5 years.

Your vehicles are already out there on the roads, don’t let your next high-paying client simply drive past you.

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*All statistics were taken from studies done by The American Trucking Association (ATA), The Traffic Audit Bureau of Media Measurement and 3M.

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