One doesn’t have to drive far on America’s highways and byways before seeing them – Trucks, cars and vans that wouldn’t typically warrant a second glance, were it not for the eye-catching graphics wrapped around them. However, the costs of design and fabrication can quickly add up, so the question is, are vehicle wraps really worth the money?
The short answer: YES.
Vehicle wraps allow your business to:
Reach more eyes. The average American drives about 300 miles each 7 days and one vehicle wrap can generate between 30,000 and 70,000 impressions daily.
Increase brand recognition. Vehicle wraps boost brand recognition 15 times greater than that of conventional advertising methods.
Save money. To generate the same level of reach a $3,500 vehicle wrap can produce, a company would need to spend $130,000 in traditional advertising dollars. Not to mention, when properly taken care of, vehicle wraps can last you upwards of 5 years.
Your vehicles are already out there on the roads, don’t let your next high-paying client simply drive past you.
*All statistics were taken from studies done by The American Trucking Association (ATA), The Trafﬁc Audit Bureau of Media Measurement and 3M.