Sell green landscapes to homeowners; sell dead weeds to the landscaper.
To sell Miracle-Gro to a homeowner, show them a lush green lawn and kids rolling around in the grass with the family retriever. Why? Because they don’t actually want fertilizer or $8 dirt in a bag – they want a perfect lawn.
So what do professional landscapers and lawn care providers want? To be valued and employed. A common challenge for these folks is the client touch – their clientele are often away at work and don’t see them laboring away in the sun. It doesn’t take long for the homeowner to forget the mess their yard used to be and start questioning the monthly check to the gardener.
Fresh cut clippings, neat edges, and, of course, dead weeds are evidence of all the work that was done. This series of ads for Atlantic Mulch sells dead weeds to landscapers.